My target will be to direct my video to a uni sex audience however it will have some female bias with a ratio of about 85/15. I will also be directing it towards an age range of 14-19 year old as music, current trends and art are much more important to them than any other age group. This is most likely due to things such as social networking which teenagers constantly check which keeps them up to date with current music. They are also the biggest audience when it comes to YouTube as evidence shows my audience going on YouTube on average 3 hours a week.
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