Like Ben Howard’s website homepage, this advertisement is very simplistic consisting in the central image and small amounts of writing. The photograph used in this advertisement is the same as the album cover that he is promoting. It is also the same used in his website homepage. The focal point is evidently the man in the middle, because the attention is drawn to the centre, this is a bulls’ eye composition technique. This is a simple technique but is a good way of promote. Due to Ben Howard using consistent images, it is clear for his audiences to look for what he is selling. As well as consistent images being used, Howard also used consistent fonts. The text used is very simple and looks like a typical font such as ‘Arial’. The fact that it is simple and consistent makes the advert look very organised. It also set out in an organised way so the masthead is at the top which is the most important information and what the audience looks at first as it states the name of the artist as well as the debut album name. A point also to mention is the fact that the writing is in white, this is so the writing is clear for the audience. Another element to consider is the colours used in this advertisement. The colours used are blue and white which are cold pastel colours and are considered to be quite tranquil. This I believe relates to the fact Ben Howards music genre is acoustic and therefore is rather calming. Contributing to this is the fact; the central image is under the water which is also quite a relaxing element. I believe a successful element of this advert is the minimal information on it. This is because it doesn’t look busy and all the information needed is on there. A downfall of this though is that there are no reviews to promote the album. When I design my own advert I will take some inspiration from this advertisement such as it looking simple and using consistent fonts however I will put in reviews to help market my product.
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